To measure the quality of your leads, set up your business goal or conversion events in Google Analytics. As such, it is important to ask yourself: What Is the Quality of My Organic Traffic?Īs you probably know, your SEO efforts may generate leads that do not convert into a sale or a quality lead. Organic traffic gets people to your site, but not all these visitors will convert or buy from it. Aside from these, it will show which search engines are sending the most traffic, the top exit pages, and much more. Next, use this report to find out a host of things such as your top landing pages and the keywords driving the most traffic. Click on the “Organic Search” channel to get a more detailed report of your organic search traffic metrics. Here, you will see all traffic sources grouped by channel. The first step in tracking your organic traffic is to log into your Google Analytics account to open your Channel Grouping reports.Ĭlick on Acquisition > All Traffic > Channels Let’s break down the steps for how to use Google Analytics. An increase in visitors to your site demonstrates that your ranking is improving. Your organic traffic gives you measurable proof that your efforts are bringing in more visitors. Tracking your organic traffic over a period is the strongest indicator of SEO ranking. Ultimately, the goal of all your search engine optimization efforts is to boost web visibility and increase traffic. How to Track SEO Rankings: 5 Important Metrics 1) Organic Traffic Google Analytics and Google Search Console put all these metrics together to provide insight on your SEO ranking for free. This will help you visualize the end from the beginning. If you want to know how to track SEO rankings properly, you need to learn how to analyze multiple metrics. Your current efforts could only be bringing in a fraction of the potential traffic. But Google Search positions change, so you need to know how to track SEO rankings.īeing on the first page of Google Search results doesn’t necessarily guarantee success. So most people turn to Google Search when they want to see how high they rank for particular keywords. Whenever you implement a robust Search Engine Optimization strategy, you must know whether your efforts are paying off or not.
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